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Published 2016-06-06 Published on SciPeople2016-06-06 20:10:47


Methods and instruments of distribution channel members' loyalty formation
N.B. Kurshakova, N.S. Kurshakova, G.G. Levkin / Григорий Левкин
Kurshakova N.B. Methods and instruments of distribution channel members' loyalty formation / N.B. Kurshakova, N.S. Kurshakova, G.G. Levkin // The Caucasus. – V. 10. № 4. – 2015. – С. 21-25.
Abstract The paper examines the problem of selection of methods and instruments for loyalty formation of intermediaries in the household appliance distribution channels based on the peculiarities of relationships between the manufacturing company and trade intermediaries. It gives more precise definitions of the "method" and "instrument" terms in the context of building distributors’ loyalty, presents the authors’ classification of methods, offers various loyalty instruments depending on the subjects of loyalty, as well as the stages of establishment and development of relationships with such subjects.

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