Екатерина Антипова » Publication

Abstract We are living in a period of transition, which is forming by global competition, quick changes, faster followings of information and communication, increase of business complicacy and pervasive globalization. Speed of changes has become so high, that led to new Era of business birth. Experts predict, that in new economy, where everything is going and will be going much faster, would stay only two types of firms, which learnt how continuously and diligently and quickly initiate innovations to the whole spectrum of business. They are strategy, making new goods, technologies, organizational forms and methods of customer’s mutual relation management.